Wednesday, March 30, 2022

Why does product and corporate branding start slow and effortlessly

Marketing suffers from slow starts and insufficient funding. 

Let's look at some of the reasons:

  • There is no market research to support decision-making or campaign content creation, production, or distribution.
  • Fear of making wrong decisions due to the limited amount of data available.
  • Unconscious mindset barriers can cause delays and a lack of coherence in execution. 
Making errors when entering new markets is inevitable and understandable. Nevertheless, doing nothing at all is even worse. You can always rely on learning by doing. Fieldwork is your marketing and sales academy. Your clients are your most knowledgeable teachers. 


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