Be a Better Writer: How To Make Your Sales Copy Actually Sell

Be a Better Writer: How To Make Your Sales Copy Actually Sell: "How To Make Your Sales Copy Actually Sell."

Helge: I'd like to become a better writer. Need to read this with better care.

One of the main problems I see with sales and marketing copy online is that it rarely makes me want to buy anything. More often than not, it sounds sales-y, and by the 'call to action', I'm looking to the browser search bar to find something I actually care about. I, like millions of other net savvy surfers, have become grossly desensitized to online advertising, so it takes a lot more than your average, run-of-the-mill sales letter to get me to act.

Chances are that you're that way, too.

So how do you counteract this advert apathy? How do you write sales and marketing copy that converts visitors into subscribers and buyers?"

Selling over Internet

New ways of selling

It's not that hard to imagine what meaning the long term has to a designer in Finland creating a video podcast so that a buyer in Paris can download it on his iPod.

Helge: I wrote this original post December 29, 2005 in Sotkamo. It was the year we made some very important decisions concerning Jatahovi.

The greatest challenge facing makers of arts, craft and luxury goods, after new technology, is the loss of textile and apparel manufacturing jobs in Europe . It has made clothes still produced here very expensive.

Helge: We had the same development in the 90's. Now Finland is facing the fact that traditional pulp and paper is becoming vulnerable. It's all about innovation or die!

But the real reason for a growing concern is that still only a small part of designers, arts, crafts and fashion people are not participating in the technology revolution. But some do, others don't.

Helge: I'm clearly referring to the Design & Craft Fro-project. This project started at this time an we had to think how to build customer relationships and how to improve internal project management.

They are outside the medium rather than inside it. The discouraging thing about watching models flip down the runway is that it doesn't allow you to look at and think about fashion in a new way.

Helge: We discussed the use of video. YouTube was in its infancy at this time.

It's the same aesthetic trip, and the Web has widened our emotional and aesthetic expectations.

Helge: Today I write about how to use Social Media to build Customer Relationships. The social aspect of communication is becoming increasingly important. Selling isn't a one way story telling anymore. It's all about establishing a dialog with users, clients, partners, and potential prospects.