Michael Dell

Future Nokia

Nokia has been defined as a mobile phone company. The management would like to change this image. Nokia is certainly looking for a PC and MC converging future with some Web 2.0 glue in between.

Apple Computer dropped the Computer from its name. Nokia want to drop the mobile from its name. Nokia hopes to be come a MC company. I guess MC = mobile computing.

Time will show what these companies will become in the future. The history of Nokia includes a long time as a conglomerate. It has been a forestry company making toilet papers, tires, cables and aluminium profiles, televisions and whatever. The present Mobile destination has been around from the beginning of the 80´s. The big change happened 1992/3 when Jorma Ollila became the president of the company.

The ability for Nokia to change over time is remarkable.

Convergence

The pocket office, personal computer (PC) and television (digiTV) will be converging. The new applications will not replace or exclude each other. There will probably be enough space for all of them: PC, mobile, television. The main competition will be about how much time and attention the various tools and services are able to attract from users / consumers / the masses. Web 2.0 has succeeded as a superb marketing campaign drawing attention from PC and Laptop users. Mobile devices have to decide how to be a part of the race for consumer attention.