Visualizing your change management goals

PICTURE: Helge V. Keitel, Conference (2004)

I didn't actually say those words out loud; I just approached the building and was walking up the stairs to the conference room. 

Five minutes later, I was facing one hundred people or so people sitting in the  community center meeting room. Start speaking about Change Management!

My task was to speak about “Ymmärrystä yrittämiseen” – understanding entrepreneurship.  I was trapped with the idea of change management. Starting a new company was all about doing things in a different  way.

It took me a few minutes to work up my nerve before I finally got to the essentials. Speaking about start-ups, open innovation and change management was more difficult than doing the same things in real life.

Several years later: I’m struggling with the delicate task of moving real-life experiences and public presentations to Internet and Social Media.

I want to do it My Way! And I’m still facing the same challenges as any start-up.

Channel Strategy

I'm re-thinking our communication channels strategy. It's time to increase the efficiency of blogs and social collaboration tools we use on a daily basis. We've team thinkin about how to service our international customers, partners and clients in a better way. The digital stories will be shorter in the future and they will become more persinalized.

Mobile Television Finland

The French owned Digita Oy is buildning a Mobile Television Network. Tampere, the second largest city of Finland, has decided to stay outside the mobile network that will start its operations December 1, 2006. The first step will cover 25 % of the nations population. Digita has promised to extend the network to cover 40 % of the population by 2007.

1. The Helsinki Region
2. Turku
   
3. Oulu

Nobody knows about the content that will be distributed or broadcasted. The point is that viewers can get television programs to their smart phone mobile handsets. The concept can be compared to traditional tv-broadcasting. Every body gets the same programs to their mobile phones.

The technology is called dvb-h, standing for "digital video broadcasting - handheld". "Next year," according to Digita, "the mobile viewers can see all the main channels on their small screen handsets. Next year some pay-channels will be included as well."