The pocket office, personal computer (PC) and television (digiTV) will be converging. The new applications will not replace or exclude each other. There will probably be enough space for all of them: PC, mobile, television. The main competition will be about how much time and attention the various tools and services are able to attract from users / consumers / the masses. Web 2.0 has succeeded as a superb marketing campaign drawing attention from PC and Laptop users. Mobile devices have to decide how to be a part of the race for consumer attention.