Thursday, September 12, 2013

The Man Behind Calvin Klein's Iconic Obsession Ads, Robert R. Taylor, Dies

The Man Behind Calvin Klein's Iconic Obsession Ads, Robert R. Taylor, Dies

Fashion is known for its provocative ads, and Kate Moss just happens to be in many of them. One of her most famous? Calvin Klein's sultry Obsession ad campaign, in which she went barefaced and topless while just a teen.

The man behind the iconic Obsession ads was Robert R. Taylor, who passed away at the age of 77 on Tuesday.

Taylor, who battled cancer in the last years of his life, was a marketing expert and beauty entrepreneur with several impressive claims to fame, including marketing the first liquid hand soap with a pump (!).

But as Women's Wear Daily points out, he was also behind the iconic ad campaign for Calvin Klein's Obsession, the sexy fragrance ads featuring a topless Kate Moss.


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