Our firm developed a social media strategy for Alderbrook of several posts each week, each signed by the poster (a member of our team or staff that we trained).
The vast majority of these posts were focused on providing valuable content for those who are, or might be, interested in the resort, the marina, the spa, the restaurant, or the region.
We also, from time to time, posted specials, deals, and packages. We still made room for the big news events but now we had daily interaction with our fans on a myriad of topics.
http://frankjkenny.com/social-media-for-tourism-case-study/
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