Sunday, March 15, 2009

Auchan and the future store concept


Originally uploaded by Helge V. Keitel
We're busy working with the future store concept. Auchan is a big hypermarket chain in France.

I try to figure out the road side signage and print advertising and how it could be replaced by digital signage.

It's not enough to set up big screens all over.

Instead we should think in terms of using GPS navigation and other means to give clients carrying smart phones the information about our stores.

The public space clutter is probably moving to the digital space.
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