Sunday, March 02, 2008
Selling over Internet
Helge: I wrote this original post December 29, 2005 in Sotkamo. It was the year we made some very important decisions concerning Jatahovi.
The greatest challenge facing makers of arts, craft and luxury goods, after new technology, is the loss of textile and apparel manufacturing jobs in Europe . It has made clothes still produced here very expensive.
Helge: We had the same development in the 90's. Now Finland is facing the fact that traditional pulp and paper is becoming vulnerable. It's all about innovation or die!
But the real reason for a growing concern is that still only a small part of designers, arts, crafts and fashion people are not participating in the technology revolution. But some do, others don't.
Helge: I'm clearly referring to the Design & Craft Fro-project. This project started at this time an we had to think how to build customer relationships and how to improve internal project management.
They are outside the medium rather than inside it. The discouraging thing about watching models flip down the runway is that it doesn't allow you to look at and think about fashion in a new way.
Helge: We discussed the use of video. YouTube was in its infancy at this time.
It's the same aesthetic trip, and the Web has widened our emotional and aesthetic expectations.
Helge: Today I write about how to use Social Media to build Customer Relationships. The social aspect of communication is becoming increasingly important. Selling isn't a one way story telling anymore. It's all about establishing a dialog with users, clients, partners, and potential prospects.