Saturday, January 19, 2008

Blogging the BRITE Conference « American Shelf Life

Blogging the BRITE Conference « American Shelf Life: "If you’re interested in attending, Francois has offered American Shelf Life readers a discount on the registration fee. Drop a comment here and I’ll email you with the discount code.

Here is more information on the conference:

“BRITE ’08 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. Topics include:

  1. social networks,
  2. user-generated content,
  3. viral campaigns,
  4. B2B branding,
  5. driving innovation inside and outside the organization,
  6. ROI for online marketing,
  7. TV 2.0,
  8. online content platforms,
  9. brands that thought big in 2007


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