Monday, December 31, 2007

Is anybody listening or reading?

As radio moves away from an outdated system of audience measurement, it is facing the same problem that confronts other media: figuring out how many young people are listening or watching is maddeningly difficult.

I have adopted various methods to follow the visitor streams to my blogs and web pages. Still, the statistics doesn't help me that well to produce the content. I still rely on my own gut feelings and write about whatever comes to my mind.
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