Tuesday, March 06, 2007

Social Commerce

Social Commerce. Ebay is experimenting with disruptive innovative models. The basic idea is to do what LinkedIn.com does. Ultimately, whereas LinkedIn.com does the matchmaking in a talent seeking/offering context and eBay wants to offer the matchmaking in a commerce context.

New titles have been created. Meet Max Mancini. Although he's not a newcomer to the eBay family, he does have a new title at the commerce giant: Senior Director of Disruptive Innovation.
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