Next year there will be more than 2 billion mobile phone users in the world. That's a big and broad user base. Increasingly value and growth are created in emerging markets. The mobile big picture is in Southeast Asia, China, Russia, South-America, etc. Mobile phones today have become ubiquitous, embedded into the fabric of everyday life.
- social interaction has been made possible with the mobile phones
- we want to be connected everywhere
- the price of being connected has to be low (low treshold)
- the impact of mobile phone's on economic growth is twice as big in developing nations as in developed ones (China, India...)
- the phone is personal
- my laptop is persona
- PC = personal computer