Wednesday, May 24, 2006

Video On Demand

Television was a one-way medium - big broadcasters pushing content into our living rooms at a specific time and place. Not anymore. Online video has arrived. Thanks to growing bandwidth, easy access to the means of production, and cheap storage, it's exploding all around us and becoming a very real, very different way to experience news and entertainment. Gone is top-down broadcasting.

Some people look at the sheer amount of material (Video on Demand = VOD) and see a mess. But we also see, amid the flood of content and competing delivery services, a new medium emerging, one with fewer gatekeepers, more producers, and - somewhere - something for everyone. And that's the point: The mess is the message.
Post a Comment