Forrester Research: The Future Of Digital Audio: "New digital audio services like satellite radio, online radio, HD radio, and podcasting with new subscription and data service business models are changing the way consumers listen to radio.
All four digital audio markets will grow steadily - by 2010, 20.1 million households will listen to satellite radio and 12.3 million households will synchronize podcasts to their MP3 players. Broadcasters and music labels must learn to deal with this new, fragmented audience.
The keys to success will be subscriptions, ad targeting, and monetizing the many ways that digital audio will be consumed."
What is your present high-definition experience?
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