Wired News: Future of Radio Is Downloadable: "MotorFM is determined to transform radio in Germany, and it thinks it has the tools to do it: MP3 downloads and songs streamed directly to mobile phones.
The first step has seen MotorFM, launched Feb. 1, abandon on-air commercials in favor of generating revenue from MP3 downloads and targeted sponsoring of its programming. The next step will be streaming audio directly to 3G cell phones and letting listeners pay for downloads by SMS text message. "
The first step has seen MotorFM, launched Feb. 1, abandon on-air commercials in favor of generating revenue from MP3 downloads and targeted sponsoring of its programming. The next step will be streaming audio directly to 3G cell phones and letting listeners pay for downloads by SMS text message. "
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